Westpac digital drive helping contain costs

George Nott

Westpac customers are flocking to online banking, allowing the group to contain costs by closing branches, the company said in its interim financial report this morning.

The bank posted an interim cash profit of more than $4 billion, coming in the wake of a busy six months in its digital transformation.

"This is a solid result given the current complex operating environment," Westpac Group CEO Brian Hartzer said in a statement.

"We've digitised more processes, which is improving service for customers while also bringing costs down. We've launched a number of new systems including Samsung Pay, SuperCheck, and our new wealth system Panorama; and we've added around 100 new online features to assist customers," he added.

The number of digital transactions made by Australian consumer and business customers had increased from the first half of 2016 to this half by eight per cent to 287 million. The number of 'digitally active customers' had also increased, up seven per cent in March this year compared with the same month last year.

Digital sales had fallen slightly however, impacted by lower credit card balance transfers, the bank said.

Customers' move to digital channels had seen the number of branch transactions fall by 9 per cent since the last half, continuing a steady trend. "Further digital adoption has enabled the Group to continue its network reconfiguration" the bank said, resulting in the closure of 45 branches over the last six months.

Overall, the bank had found productivity savings during the period of $118 million.

 

Wide view

The group's wealth division Panorama system is now "largely completed" the bank said, and now has the capability to support financial advisers in managing their clients superannuation. Together with a recently launched self-managed fund, the new capability has contributed to funds under administration on the system of $3.9billion.

The Panorama wealth management platform integrates a range of investment options - managed portfolios, managed funds, term deposits, BT cash and listed securities as well as SMSF administration.

The system has significantly changed the way BT Financial Group (Westpac's wealth management arm) delivers services by allowing customers to access their investment and SMSF needs on one, digital platform.

As it continues working towards creating a single-view of customers across systems, the bank recently appointed Oracle for the foundation of its Customer Service Hub which is moving from "design phases into development" the bank said.

The bank had also been able to automate a slew of manual processes, it said, such as implementing mobile personal loan applications, and auto form-filling for staff conducting business customer reviews.

 

Active response

The last six months have also seen a number of digital service releases, including the Westpac keyboard for easier payments within social chat apps including Facebook and Instagram; an expense splitter for St George customers; and 'quick transfers' which allows customers to transfer between accounts without needing to log on to online banking.

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